Beat the heat with the classic TrueColor ™ towel! Great for gyms, yoga sessions, working out and working outdoors during the summertime, these microfiber cooling towels measure 7" x 33" and are offered in an assortment of colors. Simply add water to each towel and within 20 seconds it will activate and you'll feel a temperature drop of an averages of 20 degrees Fahrenheit. It even lasts 1-2 hours longer than other items of its type. Add a brand name or logo using one color ink in one location. Sporty clients will find this towel very useful and show it off to anyone around!